Keyword research is a practice search engine optimization professionals use to find research alternative search terms that people enter into search engines while looking for a similar subject. Search engine optimization professionals research additional keywords, which they use to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords.
Keyword suggestion tools usually aid the process, like the “Keyword tool”or other keyword search tools available, which offers a thesaurus and alternative keyword suggestions.
There are three categories of keywords which of professionals of search engine optimization are important.
1. Short tail :-
Short tail keyword research which are know in search engine optimization world as seed,main or money keywords which are consisted mostly from one to two words and they are mostly generic but with very high volume searches.
2.Middle tail :-
Middle tail keyword research which in search engine optimization world are known as targeted or intent keywords because usually points to what the product is for, what kind of service is or what info some persona is seeking. They have three to four keywords. They have less volume searches than the generic ones.
3. Long tail :
Long tail keywords are basically the most wanted and targeted keywords upon the keyword research fro the professionals of search engine optimization because if there is some commercial intent they have high rate of conversion. These keywords are very detail keywords and unique ones because the specific in them and intent they have and they have over five words in it.